Telia app design guidelines
Overall UI-guidelines and assets for Telia apps, 2020. Agency: Strateg Communications. Art direction. Team: Nora Fager, Maria Helmersson, Pär Pärsson.
Telia's app icon system
App icon design concept and system for Telia, 2019. Agency: Strateg Communications. Art direction. Team: Maria Helmersson, Pär Pärsson.
Nordic Biomarker website
Art direction of Nordic Biomarker’s website. Team: Per Börjesson and Pär Pärsson. Made decisions on grid system, usage of colour, page layouts, typography, design of menu and footer, image effects. Agency: YouMe Agency. Web development: Strateg.
INITI website
INITI is a young Swedish company that wants to break new ground in the bathroom industry. Art direction, visual identity and web design, 2016. Creative director: Pär Pärsson. Agency: YouMe Agency.