Fremia are two employer organisations, KFO and Idea, that merged in 2020. They needed a logotype and a fresh look for the new organisation including a colour palette and distinct typography.

Agency: Strateg Agency. Team: Fredrik Malm, Pär Pärsson, Maria Helmersson

The symbol in the logotype shows an “F” but can also be seen as a growing tree, reflecting the core function of the organisation.

Everything from colors and typography to presentation templates and e-mail signatures were designed

Image concept

Banners

Branded material

Icon design