Art Direction
Logotype created for employer organisation Fremia.
Telia icon library. Art direction and illustration. Created in 2020. Agency: Strateg Agency.
Overall UI-guidelines and assets for Telia apps, 2020. Agency: Strateg Communications. Art direction. Team: Nora Fager, Maria Helmersson, Pär Pärsson.
App icon design concept and system for Telia, 2019. Agency: Strateg Communications. Art direction. Team: Maria Helmersson, Pär Pärsson.
Visual concept, idea and illustrations. Agency: Strateg Agency. Team: Per Börjesson, Pär Pärsson, Maria Helmersson.
Nord Nature is a company that organizes trekking tours in northern Sweden.
See the full 2018 report. Both reports were nominated for best design in Svenska Designpriset 2017 and 2018. Art direction, layout and final art. Team: Pär Pärsson, Ullrika Auer, Vidar Lindgren. Agency: YouMe Agency.
Company Presentation for Svenska Hus. Art direction, layout and final art. Team: Ullrika Auer, Anna Klange, Pär Pärsson. Agency: YouMe Agency.
Retail Guide Sweden. Agency: Rippler.
Logotype for authorisation of service companies. Client: Almega. Agency: Youme Agency.
Illustration of Loomis’ daily business. Agency: YouMe Agency. Art direction and illustration.
Art direction of Nordic Biomarker’s website. Team: Per Börjesson and Pär Pärsson. Made decisions on grid system, usage of colour, page layouts, typography, design of menu and footer, image effects. Agency: YouMe Agency. Web development: Strateg.
INITI is a young Swedish company that wants to break new ground in the bathroom industry. Art direction, visual identity and web design, 2016. Creative director: Pär Pärsson. Agency: YouMe Agency.
Cover design to book project
A timeline of Hästen’s history. Freelance job for Hästens.
Infographics for Uppslaget. Agency: YouMe Agency.
Design drafts of annual report presented for LKAB. Agency: Rippler.
Annual report for Ramirent. Made together with Art Director Lars Andersson. Agency: Grow.
Annual report for Ramirent. Made together with Art Director Lars Andersson. Agency: Grow.
Icons for Svenska Hus. Art direction and illustration. Agency: YouMe Agency.
Client: Diplomat Communications. Agency: YouMe Agency.
Visual concept, idea and illustrations. Agency: Strateg Agency. Team: Per Börjesson, Pär Pärsson, Maria Helmersson.
Redesign and update of visual identity based on initial work started by Valtech. Created design principles and visual guidelines for employees. Agency: Strateg Agency. Team: Carin Ekenberg Nylander, Anja Ruehle, Pär Pärsson, Sara Warnander, Maria Helmersson